Interview with Adrien Honoré, COO of .Best
Why should a company buy a .Best instead of a .com ?
Of course you could buy only a .Best but strategically, you should register one in conjunction with a .com when it's available.
.Best is the extension that fits perfectly with your products, and your e-reputation.
So if I’m a marketing company, it would be beneficial for me to buy a “marketing.best” or “digitalmarketing.best” and keep my institutional “.com”
Exactly, and they will offer different benefits. For instance marketing.best, will be great for SEO.
.Best domains can not only help you improve your ranking in search results, they also look great on your business card. Providing a strong brand image and an easily recongisable name. Which can make the difference between being remembered or NOT.
Did you comission studies on the impact that a .Best has on SEO ? Compared to a .com for instance.
Yes! Globerunner, a leading Search Engine Marketing company, released a study recently.
They clearly showed that .Best websites had a better Click-Through Rate (CTR). And our .Best SEA research shows that you can save money and reduce your cost per lead by using .Best domain names
Ok, that's very positive, but the renewal price is quite expensive compared to other gTLDs. Don’t you think that the price may stop someone from registering a .Best?
If you take in consideration the points above and if you keep in mind that an SEO campaign may cost some hundred of dollars, 80$ is very cheap.
But I have excellent news for you. Our renewal price for non premium domains will be at $15 wholesale starting from the 5th of August 2019.
And by the way we are actually running a promotion until this date.
Nice! And how do I use my .Best ? As a redirect to my website ?
.Best is one of the few gtld that can be use for every sector. The business possibilities are incredible.
- marketing campaigns, like LayerHost did with webhosting.best
- you can use your .Best domain in so many ways to generate businesses, or boost your image. Like digitalmagician.best, you don’t need much effort to create value with one.
- you can redirect your url, protect your brand or market your brand like the very well known company womens.best did.
- create dedicated pages to capture traffic and therefore, potential leads.
- .Best domains on an e-commerce site add a strong reputation and confidence factor. For example, the great website unicorn.best. Because everybody is looking for the best.
Imagine for instance Decathlon, Nike or Adidas creating a marketing campaign with Sport.best. What would you envisage to find on this website?
Now you have your answer.
I could keep going and going but here is an one more example : Imagine worldwide locations. business+city.best or city+business.best
For example bakerparis.best, pizzaroma.best and this is what we already see frequently in our registrations.
You just need to use your talent and build your ideas to show the world who is the best ??